These teaser images of the Joss supercar whet any gearhead's appetite for power. The Australian automaker has produced a sweet two-seater outfitted with a carbon fiber chassis. Its all-aluminum V8 engine produces over 500 horsepower and can accelerate from 0-60 miles per hour in less than three seconds.
The Joss supercar is being produced in a limited run of 25 editions; its expected price tag is $500,000.
Implications - Many consumers invest their time and money into products solely based on the ways in which they lead them to feel or how it portrays them to others. High-end and extreme luxury items are appealing to many people because of the status owning such an item portrays to others. Businesses will benefit by creating lavish items that can be purchased by a very small group of elite individuals looking to maintain their status.
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Concept: Joss Supercar
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Segment: Males, 18-55
Comparison Set: 32 similar articles, including: futuristic supercars, homemade supercars, and multi-fueled supercars.
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