The new Jil Sander ads are nothing if not stark. Shying away from the usually opulent world of high fashion, the Jil Sander ads show models Natasha Poly and Artur Daniyarov against a shadowy black background.

The Jil Sander’s ads pop the color of the dress in a fun way, all the while leaving the models in a silhouetted look that is both fashionably stark and seriously cool.

Take a look at the new Jil Sander’s ads above.