Is Japan Ahead of the Curve?
Published: Aug 1, 2007
Updated: Aug 22 2011
Why do people always associate sex toys with women? Maybe because as men are just shy. Hmm.. .Seems unlikely. Put those thoughts aside for now and listen to this: A company in Japan called Tenga has introduced a line of products suitable for men. Without going into too much graphic detail these products basically mimic a woman's oral parts and certain functions. Again leave it to the Japanese to introduce something like this.
Implications - Businesses can dominate in previously untapped markets by developing products that meet a need or want from consumers that have gone unaddressed. By making a bold statement and setting a high standard, a company can ensure they stay at the top of the new market, and remain on the cutting edge of what consumers want.