Is Japan Ahead of the Curve?
Published: Aug 1, 2007
Updated: Aug 22 2011
• References: tenga.co.jp
Why do people always associate sex toys with women? Maybe because as men are just shy. Hmm.. .Seems unlikely. Put those thoughts aside for now and listen to this: A company in Japan called Tenga has introduced a line of products suitable for men. Without going into too much graphic detail these products basically mimic a woman's oral parts and certain functions. Again leave it to the Japanese to introduce something like this.
Implications - Businesses can dominate in previously untapped markets by developing products that meet a need or want from consumers that have gone unaddressed. By making a bold statement and setting a high standard, a company can ensure they stay at the top of the new market, and remain on the cutting edge of what consumers want.