But for the more brave, these hedonistic holiday gifts will hit the spot. From faith-sinspired sex toys to vibrating furniture, these gifts will have you saying "giggity giggity" right up until the new year.
Implications - Now that the economic downturn is over, consumers are feeling jubilant about their long-term prosperity. These consumers are looking to express this sentiment by appeasing their immediate desires. Companies should create ads for consumers who are currently willing to forgo restraint in favor of immediate pleasure.