Portraying the infamous “Lightning McQueen,” Jake Parker draws out what he believes would make up the inside of these cute autos if they were actual living beings. Detailed and very precise, Jake Parker's drawings open up a whole new perspective to these Pixar 'Cars' animations.
Implications - Recent years have seen Hollywood release a record-breaking amount of animated properties. One effective way for a company or brand to capitalize on this is by investing in marketing that connects their brand to an animated property (videogame, movie, toys). By connecting their brand to a product that appeals to every consumer demographic, the company immediately increases brand recognition and visibility.