Whiskey connoisseurs will be excited to know that their favorite mixers will be hitting the store shelves in March 2011 with the new line of Jack Daniel's Ready-to-Drink beverages.
Three whiskey-mixed drinks will be offered: Jack & Cola, Jack & Ginger and Jack & Diet Cola. They come packaged as aluminum cans in a set of four-packs. The look is sleek, dark and convenient, keeping true to the iconic Tennessee label. The Jack Daniel's Ready-to-Drink bevvies are a single serving of refreshing heaven for refined boozers.
Key Themes Behind This Trend
- Ready-to-drink Beverages
- Opportunity for companies to create and market pre-mixed cocktails in convenient packaging.
- Whiskey Cocktails
- Potential for innovation in creating new and unique whiskey-based mixed drinks.
- Convenient Packaging
- Disruptive potential in designing sleek and portable packaging for alcoholic beverages.
Where This Applies
- Alcoholic Beverage
- Opportunity for established and emerging companies to tap into the growing market for premixed alcoholic beverages.
- Packaging
- Innovative packaging solutions can cater to the increasing demand for convenience in the beverage industry.
- Hospitality and Events
- The ready-to-drink trend presents an opportunity for bars, restaurants, and event planners to offer a wider selection of pre-mixed cocktails to their customers.
