The ITO EN Oi Ocha ready-to-drink teas are set to be available nationwide in the US starting this fall at Walmart locations to expand access for consumers seeking out a healthier refreshment option.
Set to start hitting shelves in October 2019, the drinks will come in two flavor options including Green Tea and Jasmine Green Tea, which are both unsweetened and free of artificial additives. Each of the drinks are free from GMOs and are packed with natural catechin tea antioxidants as well as vitamin C. The drinks are free from calories and come in recyclable packaging to make them a great option for consumers who lead fast-paced lifestyles to choose.
The launch of the ITO EN Oi Ocha ready-to-drink teas into Walmart addresses increased demand for health-conscious refreshments as consumers shift away from sugar-rich alternatives.
What's Driving This Trend
- Ready-to-drink Teas
- This trend highlights the growing demand for convenient and healthy beverage options.
- Health-conscious Refreshments
- This trend reflects consumers' desire for beverages that are free from artificial additives and high sugar content.
- Recyclable Packaging
- This trend emphasizes the importance of sustainable packaging solutions in the beverage industry.
Who This Affects Most
- Beverage Industry
- This industry can leverage the trend of ready-to-drink teas by introducing innovative flavors and packaging designs.
- Retail Industry
- This industry can benefit from the trend of health-conscious refreshments by offering a wide variety of healthy beverage options.
- Packaging Industry
- This industry can explore disruptive innovation opportunities by developing sustainable and recyclable packaging solutions for beverages.
