The iPod Nano 7 has diverged greatly from the previous Nano designs. As though inspired by the defunct iPods as well as the iPhones, it boasts a similar rectangular shape and home button. Granted, it is a lot smaller than both of those other devices. Not to mention that it is the thinnest iPod ever created. Nearly the size of a credit card, the iPod Nano 7 is just 5.4mm thin.
Available in October, the iPod Nano 7 is also equipped with a multitouch display. Although it cannot access the Internet since it lacks a web browser and doesn’t support Wi-FI, it does have bluetooth capabilities. This will come in handy when wirelessly streaming to other devices. It is important to note that it will be available in seven different colors
What's Driving This Trend
- Phone-inspired MP3 Players
- Designing MP3 players that mimic smartphones in terms of appearance and features can increase sales to target younger consumers.
- Ultra-thin Portable Devices
- Developing ultra-slim portable devices with advanced technological features can drive demand in the personal electronics market.
- Bluetooth-enabled Audio Devices
- Creating audio devices with Bluetooth connectivity such as speakers, headphones, and earphones banks on the increasing demand of consumers for wireless technology.
Who This Affects Most
- Consumer Electronics
- Innovating existing product offerings, such as MP3 players, can help businesses maintain a competitive edge in the consumer electronics industry.
- Telecommunications
- Creating bluetooth-enabled products can create opportunities in the telecommunications industry to provide consumers an integrated experience across devices
- Tech Accessories
- Creating accessories for ultra-thin portable devices, such as cases to protect from breakage, can be another lucrative market worth targeting.
