Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Accessible Social Media Advertising

Snapchat Has Created an Instant Tool for Vertical Ads

— August 6, 2019 — Tech
Snapchat is hoping to make its platform more accessible to advertisers with its new instant tool for verticle advertisements -- called 'Instant Create.' The instant tool helps advertisers create an ad that is friendly to verticle formats and is available to advertisers through Snapchat's self-serve Ads Manager.

Snapchat's new tool gives users the three things to do when creating an ad for the platform. The first step is to identify the purpose of a campaign, the second is to enter the advertiser's website address, and the last step is to indicate a target audience. From there, the Instant Createtool can import creative assets form the user's website to create an add.

The new tool is intended to make advertisements more accessible on the platform.


Image Credit: Snapchat
Trend Themes
1. Instant Ad Creation - Snapchat's 'Instant Create' tool allows advertisers to quickly create ads for vertical formats, making the process more efficient and accessible.
2. Vertical Advertising - The rise of vertical ads on platforms like Snapchat opens up new opportunities for advertisers to engage with audiences in a mobile-first and visually appealing way.
3. Self-serve Advertising - Snapchat's self-serve Ads Manager empowers businesses to directly create and manage their own ad campaigns, streamlining the advertising process and enabling greater control and accessibility.
Industry Implications
1. Social Media Advertising - The introduction of Snapchat's Instant Create tool highlights a disruptive innovation in social media advertising, allowing businesses to easily create vertical ads, enhancing targeting capabilities and driving engagement.
2. Digital Marketing - The trend towards vertical advertising and instant ad creation presents a disruptive opportunity for digital marketers to leverage new creative strategies and formats, reaching audiences in a more visually impactful manner.
3. Technology and Mobile Advertising - The accessibility and efficiency offered by Snapchat's self-serve Ads Manager and instant ad creation tool provide disruptive innovation opportunities for technology and mobile advertising companies to deliver highly engaging and effective vertical ad campaigns.
2.3
Score
Popularity
Activity
Freshness