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The Solo Man Bib Gives Guys a Chest Worth Pounding

By: Sandra Winn - Published: • References: adsoftheworld
Men getting in touch with their feminine side are admirable, but the Solo Beverage company wants guys to “mansform this summer” into chest pounding beasts with their Solo Man Bibs.

Designed to transform men from the overly emotional creatures they have become into instant Tarzans, the Solo Man Bib hooks easily around the neck and gives men instant rub-worthy pecs, complete with chest hair and even a Solo gold necklace.

This genius and fun Solo Man Bib was made for Cadbury Schweppes by the ad agency Lifelounge of Melbourne, Australia, for the Australia International Twenty/20 cricket series.

Personal credits go to Designer Michael Pham, Creative Director Daniel Pollock, Associate Creative Director and Art Director David Ponce de Leon, Copywriter Daniel Pollock, Agency Producer Georgia Grigg, and the Account Management Team consisting of Vicky Butler, Richard Hayes and David Strong. Stats for Instant Macho Necklaces Trending: Older & Warm
Traction: 15,181 clicks in 281 w
Interest: 4 minutes
Concept: Instant Macho Necklaces
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
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