What you're looking at is no ordinary takeaway carton, for the Innventia takeout container boasts a few scrumptious features that make it far superior to others. Its materiality and its functionality serve up convenience with a side of eco-friendliness.
Hanna Billqvist and Anna Glansén worked with the Swedish Company to produce an origami-style box from 100% biologically based paper. When you're finished with it, the disposable bowl can be composted.
But there's a theatricality to the Innventia takeout container that makes it particularly enticing. It comes compressed and compact with a belt strapped around it; remove this piece and and you'll discover a small hole in the bowl. Simply fill it from the kettle through this gap to prepare your just-add-water meal. As the contents heat up, the carton expands into a generous dish.
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