Looma is helping to shoppers to make confident purchasing decisions thanks to its shopper education platform in Schnuck Markets. The at-shelf storytelling platform by the name of Loop recently launched at about 100 stores across the chain and it introduces shoppers to the real people behind the products. With short, human-centric videos played on smart tablets, shoppers can quickly get a sense if they resonate with the presented products or not.
Looma prides itself on a "people-first storytelling approach and proprietary point-of-decision optimization model aimed at making content both more authentic and more helpful to shoppers seeking transparency in their purchases." This in-store experience enhances discovery, education and immersion and it offers a memorable touchpoint for picking up new or favorite products in stores.
Why This Trend Is Growing
- Shopper Education Platforms
- Creating at-shelf educational experiences through technology can enhance the discovery and education of shoppers and provide a memorable touchpoint for picking up products in-store.
- Human-centric Storytelling
- Focusing on the people behind the products through human-centric storytelling can create a more authentic and transparent shopping experience.
- Point-of-decision Optimization
- Using proprietary models that optimize content at points-of-decision can provide personalized and helpful information to shoppers seeking transparency in their purchases.
Industries Being Reshaped
- Retail
- Retail companies can benefit from implementing shopper education platforms to enhance in-store experiences and create a more authentic and transparent shopping experience.
- Food and Beverage
- The use of human-centric storytelling in displays can help the food and beverage industry to showcase the real people behind their products and increase consumer engagement and loyalty.
- Technology
- Developing proprietary models that optimize content at points-of-decision can provide personalized and helpful information to shoppers and create new opportunities for technology companies to collaborate with retailers.
