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The iDog is definitely not something you see everyday. It's a wireframe puppy that also doubles as an umbrella or cane storage device -- you can even sit on it if you get tired. Who knew furniture could be this adorable and functional?

The physical appearance of the iDog resembles that of a beagle, and I'm sure dog fans and furniture lovers alike will be lining up to purchase this dogtastic rack.

The iDog is designed by Elda Bellone and you can see equally creative designs on her personal website.

Implications - Consumers enjoy products with novelty designs because they feel these products, being highly different from their peers' possessions, have much more intrinsic value. Companies trying to attract more customers to their wares may consider releasing products with only abstract designs.