Apple iCards Hope to Revitalize the Dying Physical Postal Industry

By: Omar Yusuf - Published: Oct 9, 2011 • References: apple & gizmodo
With the United States Postal Service facing bankruptcy within months, it's more than shocking to see Apple come to the rescue with their iCards, a new business venture that just might help the USPS delay its inevitable collapse.

With a few reasonable exceptions, it's rare to send postcards or letters anymore. Though the medium may be slower, cumbersome and less practical, posted mail maintains a level of class and charm that emails will never capture. In the hopes of consolidating the ease of electronic mail with the warmth of printed words, Apple is preparing to launch their new iCards service. Simply snap a photo with your iPod Touch or iPhone, select one of 21 layouts, input some caring text and voila! In a matter of hours, the iCard can be printed and mailed out to the chosen destination. The tech company intends to ship internationally at $4.99, whereas domestic rates will be $2.99 per card. Stats for Retro Mailing Services Trending: Older & Mild
Research: 1,333 clicks in 241 w
Interest: 3.4 minutes
Concept: ICards
Related: 77 examples / 59 photos
Segment: Males, 18-55
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