Iam's Pet Food Marketing

By: Going Like Sixty - Published: Dec 1, 2007 • References: neatorama
This is a very clever ad campaign for Iam's Dog Food! The vinyl stickers are placed on the back window of car so when it rains, it looks like a dog's tail wagging. Even when not in motion, the ad is very eye-catching.

No big surprise that the clever campaign comes from ad agency, Saatchi & Saatchi, Paris. Saatchi & Saatchi is an agency that has won tons of world wide awards for effective advertising and marketing. Stats for Wagging Tail Ad Trending: Older & Average
Research: 5,210 clicks in 439 w
Interest: 4 minutes
Concept: Wagging Tail Ad
Related: 25 examples / 19 photos
Segment: Neutral, 18-55
Comparison Set: 9 similar articles, including: diversity-promoting hiring initiatives, fused muscle cars, and one-handed smartphone keyboards.