For those who remember Jimmy Kimmel’s Youtube challenge to parents telling their kids they ate all their Halloween candy, Kimmel managed to top that with the ‘I Gave My Kids a Terrible Present’ challenge.
Telling kids all their Halloween candy is bad, but giving them a crappy Christmas present is just damaging. Kimmel issued the ‘I Gave My Kids a Terrible Present’ challenge in which parents are supposed to tell their little ones that they can open their gifts one day early. The catch though, is for the parents to purposely put in a bad gift (fake, of course) and give it to them to open. Of course, what follows is a ton of crying and probably lifelong scarring followed by thoughts of revenge.
Why This Trend Is Growing
- Parental Pranks
- Disruptive innovation opportunity: Developing new products or services that cater to parents seeking prank ideas for special occasions like Christmas.
- Social Media Challenges
- Disruptive innovation opportunity: Creating platforms or apps that facilitate viral challenges and encourage user-generated content.
- Emotional Impact Marketing
- Disruptive innovation opportunity: Designing marketing campaigns that evoke strong emotions and capture the attention of a wide audience.
Industries Being Reshaped
- Toy Industry
- Disruptive innovation opportunity: Introducing prank-themed toys or games that appeal to parents looking for lighthearted entertainment for their children.
- Social Media Platforms
- Disruptive innovation opportunity: Enhancing social media platforms with features that enable and promote viral challenges, fostering user engagement and content creation.
- Advertising Industry
- Disruptive innovation opportunity: Developing creative advertising strategies that tap into the power of emotions to create memorable and shareable campaigns.
