The i-D magazine editorial 'Winter Coats, Feel the Benefits' features designer outwear from Yves Saint Laurent, Isabel Marant, Prada, Celine, Stella McCartney, and Louis Vuitton. Model Karolin Wolter strolls around town bundled against the first chill of Fall 2009.
Stylist Jane How outfitted the leggy Wolter in an accessory-less shoot that features the model roaming the streets in the paparazzi-esque images shot by photographer Benjamin Alexander Huseby.
Implications - With the proliferation of street style blogs and street style features in fashion magazines, one of the best ways a company or brand can capitalize on this movement is by generating advertising that mimics or recreates these shoots. They will appeal to consumers who have their pulse on contemporary pop culture.
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