Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,161 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,971 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,161 cutting edge ideas.

S. Dakota Sign Causes Controversy

Hooker Street

— November 26, 2007 — Lifestyle
In the small town (800 residents) of Whitewood, S.D., there is a quiet street named after a civil war general that is causing controversy. "Hooker" Street is named after Civil War General Joseph "Fighting Joe" Hooker, who was a career U.S. Army officer and a major general in the Union Army during the American Civil War. However, if the Rev. David Baer has his way, the Whitewood City Council will change the name of the street to something less offensive. He doesn't like the idea of changing it to “General Hooker” Street either. City council will discuss Reverend Baer's request at its December 17th meeting.

This story is as bizarre as the one about the Australian Santa Clauses, who were banned from saying “ho, ho, ho” because it might be offensive to women.

Just because a local minister has his mind in the gutter, General Hooker's good name has to go? It is not clear whether or not there is also a street named after Revolutionary War soldier and President of the Continental Congress of the United States of America, John Hancock.
Trend Themes
1. Controversial Street Names - Exploring opportunities for communities to address and change street names that may be deemed offensive or inappropriate.
2. Public Perception and Sensitivity - Identifying the need for cities and towns to consider public opinion and societal sensitivity when naming streets or making changes.
3. Historical Significance - Recognizing the importance of preserving historical names while also considering the potential for misinterpretation or offense.
Industry Implications
1. Local Governance - Opportunities for city councils and local governments to review street names and make changes based on community concerns.
2. Historical Preservation - The field of preserving historical landmarks and names, while also adapting to modern societal norms.
3. Community Engagement - Ways in which communities can engage in discussions and decision-making processes regarding street names and their impact on residents.
1.5
Score
Popularity
Activity
Freshness