The HEYNIEK 'Romance of Running' Exhibit Pays Tribute to Nike
Romina S. Cortellucci — August 14, 2012 — Art & Design
References: vimeo & dejoost.nl
Beautifully tracking the artistic side of athletic life, the HEYNIEK 'Romance of Running' interactive installation pays tribute to Nike+. The idea behind the installation was created by the young designer Niek Pulles, who goes by HEYNIEK, for the Nike-sponsored exhibition at the Vondel Park Amsterdam. A spin at the wheel allows audiences to gorgeously mix sand, water and glitter with the projections of runners atop the installation, so a new route can be created.
Pulles states on his website that the work channels how, "every time you put on your running shoes, there's a completely different route and experience to be had. Within this the city is your open palette, perfectly tracked by Nike+."
Filled with whimsy, the experimental installation truly exhibits a romantic notion of running that often goes unnoticed by everyday runners who tread dizzying patterns into their environment.
Pulles states on his website that the work channels how, "every time you put on your running shoes, there's a completely different route and experience to be had. Within this the city is your open palette, perfectly tracked by Nike+."
Filled with whimsy, the experimental installation truly exhibits a romantic notion of running that often goes unnoticed by everyday runners who tread dizzying patterns into their environment.
Trend Themes
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Interactive Installations — Creating interactive installations that engage audiences in unique and immersive experiences.
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Artistic Sporting Exhibits — Developing exhibits that showcase the artistic side of sports and create a new perspective for audiences.
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Incorporating Technology in Sports — Utilizing technology, such as projections and tracking systems, to enhance the sports experience and create interactive elements.
Industry Implications
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Art and Design — Exploring innovative ways to merge art and design with sporting events and exhibits.
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Sports and Recreation — Capitalizing on the growing interest in artistic and experiential aspects of sports to attract and engage participants.
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Technology and Entertainment — Collaborating with technology companies to integrate interactive elements into sporting events and exhibits.
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