Bubble tea fans rejoice because the brand Kung Fu Tea just teamed up with Hershey's on what has been dubbed the 'Hershey's Series.'
The Hershey's Series is a signature collection of bubble tea made up of three drinks: Hershey’s S’mores Slush, Hershey’s S’mores Coffee Slush (at select locations only), and Hershey’s Cocoa (available as a hot drink or cold drink). Each drink features the familiar taste of Hershey’s Chocolate, but in the form of sweet bubble tea drinks. The S’mores Slush is Hershey’s Chocolate features a layer of gooey marshmallows on the bottom, while the S’mores Slush with Coffee boasts hints of coffee. Finally, the Hershey’s Cocoa is a comforting blend of Hershey’s Chocolate and vanilla.
The new Hershey's Series drinks will be available from Kung Fu Tea locations as of March 14, 2021, and will remain on the menu for a limited time.
Image Credit: Kung Fu Tea
What's Driving This Trend
- Collaborative Bubble Tea
- Companies are teaming up to create unique bubble tea experiences with familiar tastes, like Hershey's Chocolate.
- Signature Beverage Collections
- Creating a lineup of signature beverage collections based on popular flavors, like s'mores or cocoa, can draw in customers seeking unique and comforting options.
- Innovative Tea Combinations
- Experimenting with new flavors and tea combinations, like incorporating coffee into bubble tea, can attract customers looking for creative and tasty options.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on creating unique flavor combinations and collaborations to attract customers and set themselves apart.
- Branding and Marketing
- Branding and marketing companies can work with food and beverage companies to create eye-catching collaborations and promote them to audiences seeking unique experiences.
- Hospitality and Events
- The hospitality and events industry can incorporate unique beverage options, like signature bubble tea collections with familiar flavors, into their menus to draw in customers seeking novel experiences.
