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Land of Chocolate Edit
Hershey's Pure Campaign

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Land of Chocolate - Hershey’s Pure Campaign (VIDEO)
Hershey's Pure Campaign
 Published: Aug 4, 08
Comments: 1 Views: 2,018

Earlier this week, Arnold Worldwide Ad Agency launched the Hershey’s Pure Campaign, which aims to connect Hershey’s chocolate brand with the emotions of happiness, innocence and simplicity. This spot will serve as an umbrella campaign for the company’s core brands, such as Reese’s, Kisses and Hershey’s Dark Chocolate. Just like its slogan, this commercial spot showcases the simplicity of traditional ads with a fun animated twist.

Oh, and by the way, the soundtrack for the ad is the song ‘I Melt With You’.  Clever…

The emotional ingredients that go into a Hershey's bar are what the campaign tries to play up. - John Staffen, Arnold New York chief creative officer. (adweek)

References:  hersheys, adweek

Filed In:  branding,  commercials,  food,  lifestyle,  marketing








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FOUR WAYS TO REACT: vote, favorite, add more examples of Land of Chocolate or comment about Hershey's Pure Campaign.

Casper on Aug 5, 08  0 Trends   9 Comments
That's almost the same at the "wouldn't it be nice" Cadbury campaign that could be seen in Australia. This was a later advert in the campaign but reflects a similar visual concept - http://www.youtube.com/watch?v=3KMfG-sox00
Casper on Aug 5, 08  0 Trends   9 Comments 0


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