Hershey's Pure Campaign

By: Noora Abu Eitah - Published: Aug 4, 2008 • References: hersheys & adweek
Earlier this week, Arnold Worldwide Ad Agency launched the Hershey's Pure Campaign, which aims to connect Hershey's chocolate brand with the emotions of happiness, innocence and simplicity. This spot will serve as an umbrella campaign for the company's core brands, such as Reese's, Kisses and Hershey's Dark Chocolate. Just like its slogan, this commercial spot showcases the simplicity of traditional ads with a fun animated twist.

Oh, and by the way, the soundtrack for the ad is the song 'I Melt With You'. Clever... Stats for Land of Chocolate Trending: Older & Mild
Research: 4,002 clicks in 407 w
Interest: 3.7 minutes
Concept: Land Of Chocolate
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: medical message campaigns, charismatic menswear outposts, and convenient seed snack packaging.