This editorial, 'Rodeo Drive,' is part of the special June 2009 issue of Vogue Deutschland that is all about German model Heidi Klum.
Shot on Rodeo Drive in Beverly Hills in April 2009, the editorial shows Heidi working the hottest new fashion looks right in the street.
The editorial was shot by Claudia Knoepfel and Stefan Indlekofer.
I have a feeling that Heidi's images won't end up at the 'Look at This F*cking Hipster' blog.
Implications - Consumers appreciate products that accurately reflect the real world, and these pictorials achieve that effect appearing in real locales. Corporations may similarly model products in real locations for advertising campaigns.
Why This Trend Is Growing
- Street Fashion
- Street fashion shoots are becoming more popular to showcase clothing in real-life settings
- Celebrity Endorsement
- Celebrities like Heidi Klum continue to be popular choices for fashion campaigns and editorials
- Real-world Advertising
- Real-world locations are increasingly being used in advertising campaigns to reflect authenticity
Industries Being Reshaped
- Fashion
- Fashion brands can take advantage of street fashion shoots to showcase their clothing in an authentic setting
- Advertising
- Advertising firms can use real-world locations to create an authentic image for their clients' products
- Entertainment
- Celebrities can leverage their influence to promote fashion and other products to their fans and followers
