Heart-Shaped Salmon Filets

It is a massive pet peeve of mine that around Valentines day almost EVERYTHING involves hearts.

However, when I discovered that the Royal Fishmongers are serving up heart-shaped fish fillets, I just had to share it. It is so ridiculous, it’s cool. Of course it would be pretty easy to make your own if you didn’t mind the wastage. And, to be fair, being able to buy heart-shaped salmon fillets is a new one of me.

Is it just the UK that has an obsession with hearts, or does this happen worldwide in February?