The Hearst Fashion Hack Drobe application was deemed the official winner of the competition. The publishing house called upon tech enthusiasts to produce a breakthrough smartphone tool that could relay current style in an interactive manner.
Drobe delivers a chic mix and match forum as it pairs ensembles with one another. Users can tamper with the ensembles displayed or request fresh fashion inspiration, making suggestions all the while to friends regarding items that are best suited to their looks. A critical e-commerce element is also present as members can purchase the articles displayed on virtual shopping hubs. The $10,000 prize and VIP access to this year's New York Fashion Week that the Drobe team gained was certainly merited.
Stats for Award-winning Fashion Applications
Trending: Older & Average
Research: 570 clicks in 171 w
Interest: 0.5 minutes
Concept: Heart Fashion Hack Drobe
Related: 61 examples / 47 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: stenciled cosmetic captures, romantic couture editorials, and smartphone speed dating.
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