Harvey Nichols ads are always creative, especially when it comes to its famous sales. Following the recent ads which depicted shoppers as vultures fighting over pieces on sale, the new Harvey Nichols ads show us female shoppers as runners in killer heels.
Granted that the race idea is simple and common, I still love the execution. While the 50% sale ad shows the shopper ready to leave the starting position, the 70% sale ad has her sprinting like mad. No time to waste!
The cool ads were created by Concept, Istanbul with photography by Nejat Talas.
Stats for Stiletto-Heeled Shopping
Trending: Older & Chilly
Research: 5,129 clicks in 401 w
Interest: 4 minutes
Concept: Stiletto-Heeled Shopping
Related: 49 examples / 38 photos
Segment: Females, 18-55
Comparison Set: 18 similar articles, including: fashion statement, shoppers as vultures, and harvey nichols viral.
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