Guy Kawasaki's New Venture
Implications - Truemors is essentially a social media/blogging website that combines the likes of Twitter and PopSugar; in fact, that's where the inspiration came from. The only difference is that this involves a rumor that can be read within minutes for those who want quick gossip. Plus, it gets everyone involved by allowing them to write posts themselves, which elevates the idea of interactivity. It's an interesting concept that has the qualities of a social media site, but is unique enough to stand out from what's on the web.