Skittles is introducing the first Gummi Sanctuary for gummy animals and it's focused on getting people to enjoy round soft chews rather than animal-shaped gummies. Visiting the online site for the Skittles Gummi Sanctuary gives candy lovers the chance to make the Squish the Rainbow pledge to end the consumption of gummy animals and treat themselves to Skittles Gummies instead. Those who enter are automatically entered for their chance to win free Skittles Gummies.
This month, the brand is holding a virtual grand opening for the first-of-its-kind Gummi Sanctuary. Attendees will be able to explore unique habitats like the Squishy Fishy River and Yummy Gummi Worm Garden, and see gummy animals of all shapes at peace.
What's Driving This Trend
- Virtual Sanctuaries
- The virtual Gummi Sanctuary experience sets a trend for companies to create interactive online spaces for their consumers.
- Ethical Consumption
- Encouraging ethical consumption through pledges gives a trend for companies that market themselves as socially responsible.
- Brand Activism
- By supporting conservation through the Gummi Sanctuary, Skittles sets a trend of brand activism that other companies can follow.
Who This Affects Most
- Candy
- Candy makers can create new products and campaigns that advocate for ethical consumption.
- Entertainment
- The Gummi Sanctuary sets a trend for creating virtual entertainment experiences through online platforms.
- Conservation
- Skittles' Gummi Sanctuary sets a trend for bringing awareness and taking actions towards conservation efforts.
