H&M Summer Bus Stop Campaign is Defaced
Jake Green — August 8, 2010 — Art & Design
References: mrjakegreen.blogspot & mrjakegreen.blogspot
The stunning H&M outdoor summer campaign has been the subject of guerrilla censorship. As you can see from the gallery above, the bus stop billboards have been defaced with spray paint. I don't want to encourage this sort of behavior, but I would like to see other pictures of it. Princess Hijab did this in the US, and she seems to have inspired a new generation.
Whether this guerrilla censorship is a religious statement or something more along the feminist lines remains to be seen. I wonder how H&M feels about it.
Whether this guerrilla censorship is a religious statement or something more along the feminist lines remains to be seen. I wonder how H&M feels about it.
Trend Themes
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Guerrilla Censorship of Advertising — Opportunity for companies to create less controversial and more culturally sensitive advertisements.
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Viral Street Art — Brands could partner with street artists to create eye-catching and memorable outdoor ads.
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Consumer Empowerment Through Vandalism — Opportunity for companies to create more open lines of communication with consumers to address their concerns and avoid vandalism.
Industry Implications
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Outdoor Advertising — Companies could invest in more airtight advertising spaces to prevent vandalism.
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Fashion — Opportunity for companies to collaborate with artists to create ad campaigns that align with different cultural and religious values.
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Consumer Goods — Companies could solicit consumer feedback to ensure that their products and advertising are culturally sensitive and avoid controversy.
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