The Grupo Bandeirantes de Comunicacao campaign urges people to "feed the culture" and not the moths. While many individuals are putting aside their physical books for electronic ones, there are still more people who have no books at all. Instead of allowing these discarded novels to collect dust and feed greedy moths, people can be proactive and generous, donating them to those in need.
Created by art director Fabio Piucco with illustrations by Fescher Neoilustracao and copywriting by Marcio Blank, the Grupo Bandeirantes de Comunicacao campaign brings up a specific opportunity to donate books: The Book Fair of Porto Alegre. Nevertheless, this message can easily extend to other countries and cities. While moths devour pointless pages, people can instead devour the words.
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