Relaxed Slouched Neutral Menswear

GREI's SS20 Series Features Elevated Looks for the Warm Seasons

New York City-based fashion label GREI introduces its latest collection for the Spring/Summer 2020 season and it is named 'Second Place.' The range is entirely made up of relaxed staples and features inspiration from trad apparel without swaying away from the global inspiration that powers GREI's design language.

The seasonal capsule highlights bold plaid looks as well as more muted and versatile colors across the slouched shapes. The capsule features drizzler jackets with cropped shapes, loosely fitted ponchos, drawstring trousers, and more. There are also a series of striped tops that nod to collegiate themes, as well as boxy shaped hoodies and printed graphic tees. As a touch of sporty components, the range unveiled color-blocking mesh tops and vests alongside trench coats and bags.

Relaxed Staples
Opportunity for creating comfortable and versatile clothing for everyday wear.
Plaid Looks
Opportunity to incorporate bold plaid patterns into fashion designs.
Collegiate Themes
Opportunity to tap into the nostalgia of collegiate fashion for trendy and stylish apparel.

Sectors Adopting This

Fashion
Disruptive innovation opportunities in creating relaxed, versatile, and collegiate-inspired menswear.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 13%
Freshness 9%

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