The new Gourmet Side-Lace Boot, part of the collection's new 'Lifestyle' line for the upcoming fall and winter, offers an unusual twist. The boot, which features a nude rubber sole and a brown leather exterior, is tied up in a rather peculiar way: the laces are situated on the side of the foot, as opposed to the top.
The Lifestyle collection features plenty of different footwear options, some formal and some casual, but the Gourmet Side-Lace Boot is definitely the brand's most noteworthy. It offers the perfect fusion of form and function, and would look great with nearly any casual outfit.
Implications - Businesses that offer products with unusual or peculiar qualities will appeal to individuals looking to distinguish themselves among their peers. Consumers such as these will likely invest in the products with the most outlandish qualities.
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Concept: Gourmet Side-Lace Boot
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Segment: Neutral, 12-55
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