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With all of the food trucks taking over the streets of busy urban cities, it takes a lot for them to get any special attention; unless, that is, they have a unique gimmick like the GhostFood Truck. What is their shtick? It is selling the idea of eating food without actually selling any food. More of a social art experiment than a viable business, the GhostFood Truck "explores eating in a future of food scarcity and biodiversity loss caused by climate change," as written on the website.

Created by Miriam Simun and Miriam Songster, the GhostFood Truck revolves around 3D-printed headset that attaches to people's face. This headset gives people the identical smell and feel of certain foods directly to their senses.