The GhostFood Truck Tricks People into Thinking They Are Real Food

By: Meghan Young - Published: Sep 28, 2013 • References: steamworkphilly & psfk
With all of the food trucks taking over the streets of busy urban cities, it takes a lot for them to get any special attention; unless, that is, they have a unique gimmick like the GhostFood Truck. What is their shtick? It is selling the idea of eating food without actually selling any food. More of a social art experiment than a viable business, the GhostFood Truck "explores eating in a future of food scarcity and biodiversity loss caused by climate change," as written on the website.

Created by Miriam Simun and Miriam Songster, the GhostFood Truck revolves around 3D-printed headset that attaches to people's face. This headset gives people the identical smell and feel of certain foods directly to their senses. Stats for Brain-Fooling Food Trucks Trending: Older & Warm
Research: 3,768 clicks in 138 w
Interest: 1.5 minutes
Concept: GhostFood Truck
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: chalkboard confectionery branding, fashion food trucks, and food truck delivery hubs.