The Kleenex "Get Mommed" campaign gives users the opportunity to do what most could only dream of -- choose their own mother. The campaign website lets readers pick one out of eight moms, all willing to nurse you back to health with the help of their own unique style and, of course, Kleenex tissues.
If the free choice imposes too much pressure (and maybe guilt towards biological mommies?), the site also provides a guilt-free quiz judging which mommy is best for you.
Stats for Virtual Moms
Trending: Older & Chilly
Research: 2,409 clicks in 302 w
Interest: 4 minutes
Concept: Get Mommed
Related: 60 examples / 46 photos
Segment: Females, 12-55
Comparison Set: 22 similar articles, including: create a custom kleenex box, menthol scented kleenex with custom boxes, and fruity kleenex boxes.
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