At the Tokyo Game Show 2016, Sony showed off its own Playstation VR headset, alongside a dynamic gaming outfit.
In partnership with fashion brand Anrealage, Sony created blue and white uniforms for all 160 male and female staff at the gaming event, which are representative of the brand's colors. While this might seem like there is all to the design according to the naked eye, there's more to the design of these VR uniforms.
Event attendees who took a photo using flash on a camera would be able to see that these Playstation-branded uniforms revealed elements made of retroreflective materials in their construction, such as detailed patterning that resembles the iconic buttons on a handheld controller.
What's Driving This Trend
- Light-activated Gaming Uniforms
- Opportunity to incorporate interactive elements into wearable technology for enhanced gaming experiences.
Who This Affects Most
- Virtual Reality Gaming
- Potential to create immersive gaming experiences by integrating light-activated uniforms with virtual reality technology.
- Fashion and Apparel
- Opportunity to create innovative and unique designs by integrating retroreflective materials into fashion garments.
- Event Management
- Potential to create interactive and engaging experiences for attendees by incorporating light-activated uniforms into promotional events.
