American toy brand Funko has announced the launch of its new 'Game of Thrones' Digital Pop collection. For those that are unfamiliar, Digital Pop is a sub-brand of NFTs that turn Funko's real-world toys into digital collectibles. Currently, Digital Pop offers a wide range of collectibles from leading pop culture series, such as Power Rangers, Avatar, Scooby Doo, and Bob Ross.
The new 'Game of Thrones' collection will feature NFT versions of the Funko's Arya Stark, Jon Snow, The Hound, Jamie Lannister, Daenerys Targaryen, and Jaqen H’ghar toys. The digital toys will be sold in "packs," including a 'Standard Pack,' which feature five characters, and a 15-character 'Premium Pack.' To start, the company will release 31,250 of each pack, both of which will go on sale on October 4.
Image Credit: Funko
What's Driving This Trend
- Digital Collectibles
- The rise of NFTs presents disruptive innovation opportunities to create new digital collectibles around different themes and characters.
- Branded NFT Collections
- The trend of creating branded NFT collections, such as Funko's 'Game of Thrones' collection, presents opportunities to connect with fans and drive engagement through digital channels.
- Hybrid Physical-digital Products
- Combining physical toys with digital NFTs presents new opportunities for toy companies to create hybrid products that appeal to both traditionalists and digital enthusiasts.
Who This Affects Most
- Toy Manufacturing
- The toy manufacturing industry can benefit from incorporating NFTs into their products, as well as exploring new hybrid physical-digital product offerings.
- Entertainment
- The entertainment industry can leverage NFTs to create new channels for monetizing IP, engaging with fans, and distributing digital content.
- Blockchain
- Blockchain technology providers can create new tools and platforms to facilitate the creation, distribution, and sale of NFTs for different industries and use cases.
