Urban Utility-Centric Fashion

FROMMARK Delivers a Range of Functional Styles for FW18

FROMMARK unveiled its latest capsule for Fall/Winter 2018 recently at Seoul Fashion Week. The high-end fashion label is based in the capital of South Korea and delivered a blend of urban and utility components for its latest seasonal rage. FROMMARK delivers premium-quality apparel that ranges from outerwear pieces to tops, bottoms and accessories as well.

FROMMARK's new collection is comprised of pieces such as oversized anoraks, large-fitting down jackets, fishtail parkas and a variety of trousers. The color palette of the new capsule takes on muted tones, delivering colors of black, navy blue, khaki and gray. There are some vibrant accents of camouflage prints and patterns that appear throughout the selection. The seasonal offerings are now available online at FROMMARK.

Urban Utility Fashion
Disruptive innovation opportunity: Develop functional clothing with urban style for the modern consumer.
Capsule Collections
Disruptive innovation opportunity: Create limited-edition collections that offer unique and exclusive designs.
Muted Tones
Disruptive innovation opportunity: Introduce a line of fashion products with a subdued color palette that caters to minimalist aesthetics.

Sectors Adopting This

Fashion Retail
Disruptive innovation opportunity: Incorporate urban utility styles into existing fashion retail brands.
Outdoor Apparel
Disruptive innovation opportunity: Design outdoor apparel with functionality and style that appeals to urban consumers.
E-commerce
Disruptive innovation opportunity: Launch an online platform that offers curated collections of functional and trendy clothing.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 51%
Freshness 8%