The Fresh Green Ads 'RainCampaign' Lasts Up to Eight Weeks

By: Meghan Young - Published: Apr 25, 2011 • References: freshgreenads & psfk
Although there have been, and will continue to be, some awesomely original and unique ad campaigns, the Fresh Green Ads 'RainCampaign' is one of the best in terms of its magically natural stance. It is pretty much a street ad that is only perceivable after a rainfall (or after someone has sprayed it with water).

A clever and eco-friendly campaign, the Fresh Green Ads 'RainCampaign' has been executed a few times for several companies around the world including SEA LIFE Scheveningen and Continental Tires.

The Fresh Green Ads 'RainCampaign' not only cuts down on paper waste, ink usage and other materials and resources that negatively affect the planet, it is also an extremely cool concept. More than that, it last up to eight weeks. Stats for Water-Revealing Street Ads Trending: Older & Warm
Research: 6,159 clicks in 265 w
Interest: 4 minutes
Concept: Fresh Green Ads RainCampaign
Related: 46 examples / 35 photos
Segment: Neutral, 18-55+
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