Even the mechanics of the forkless bicycles are different. Check out the video above to see Olli Erkkila cycling around the streets with some severe style.
Implications - In the last few years, the Green movement has helped increase the number of people who use bicycles and other methods of transportation to and from school/work. One of the best ways a company can capitalize on this is by providing those eco-friendly consumers with the option of an avant-garde designed product. This will attract consumers eager to stand out from the masses, and those who take the "alternative," lifestyle of eco-living to the extreme, even in appearance.