Wall of Fans Installations

Flow 5.0 by Daan Roosegaarde Keeps Things Incredibly Cool

When summer finally rolls around and the temperatures rise to an almost unbearable heat, people will wish the Flow 5.0 art installation was based in their city and not Bentonville, Arkansas. Unless, of course, a person is from Bentonville. It is a massive, freestanding wall of fans that produces a very fine breeze.

Created by Dutch artist and innovator Daan Roosegaarde, the Flow 5.0 installation was recently acquired by 21c, a chain of hybrid contemporary art museums and boutique hotels. Although it may seem like a waste of good energy, Flow 5.0 boasts built-in sensors that trigger the fans when someone is nearby. The rest of the time they turn on and off randomly to create a series of patterns and even spell out the word 'AIR' to the delight of passersby.

Interactive Public Art Installations
Creating unique, immersive art experiences that incorporate technology and public engagement.
Smart Energy Usage
Using sensors and automation to optimize energy usage in everyday settings.
Personalized Environmental Control
Allowing individuals to customize their immediate environment through technology and innovative design.

Where This Applies

Art and Design
Innovative artists and designers who create unique and engaging artistic experiences through technology.
Hospitality and Tourism
Hotels and resorts seeking to create memorable, engaging experiences for their guests through art and technology.
Building Automation
Companies developing and implementing smart building technologies for increased energy efficiency and cost savings.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 83%
Freshness 8%