Chang Soda Water Debuts a Fizzy Billboard Packed With Pop

By: merel natamnahuig - Published: May 12, 2010 • References: youtube
The fizz wars have started ballooning in Bangkok, popping the first shots up in the air with a hard to miss Fizzy Billboard by Chang Soda Water. Seeking new ways to create an impact in today’s sea of daily ad bombardment while taking into account shrinking budgets is quite challenging, but Chang's Fizzy Billboard takes the cake.

Chang’s Fizzy Billboard (situated at the Bangkok's shopping district at Siam Center) is visible to passersby's and curiosity-seekers of the busy metropolis. This billboard shows an oversized Chang Soda Water with its crown popped open and the bottle’s mouth belching thousands of white balloons every Friday and Saturday at 7.30 pm.

The Fizzy Billboard puts on a brief show of popping proportions that do not fail to go unnoticed. Stats for Bubbling Billboards Trending: Older & Warm
Research: 8,866 clicks in 314 w
Interest: > 3 minutes
Concept: Unusual Billboard With Impact
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: puzzle billboards, scentvertising, and violent interactive billboards.