Finnair Airline is rolling out a new social media-inspired service whereby you can choose your seat mate by having a nosey at their Facebook profile first. If you’re a frequent flier and need to make regular business trips, then this service could eliminate those annoying seat mates who yammer on for your entire trip. At least in theory, anyway.
The modern service allows fliers to hook their public Facebook profile up with the seat map for the flight. The idea is that you can then have a look through the other passenger's social media profiles and pick the person you think is least annoying. Passengers also have the option of sharing their flight details with friends through Facebook. This is an interesting way to combine customer convenience and social networking.
Key Themes Behind This Trend
- Seat Mate-matching Applications
- Finnair's service could inspire the development of seat mate-matching applications for other airlines.
- Social Media Integration in Airline Services
- More airlines could integrate social media profiles to enhance the flight experience.
- Personalized Customer Services
- Seat mate-matching could be part of a larger trend of personalized customer services in the airline industry.
Where This Applies
- Airlines
- Airlines could benefit from differentiating themselves by offering personalized customer services.
- Social Media
- Social media companies could develop new features to facilitate seat mate-matching and other personalized customer services.
- Travel Technology
- Tech companies could develop seat mate-matching applications and other personalized customer services tools for the travel industry.
