Those who enjoy taking the time to put together the perfect festival outfit, accessories and hairstyle will appreciate ghd's new Festival Collection, which includes the platinum+ and gold Festival Collection Styler.
The limited-edition ghd platinum+ heated hair styler sets itself apart with more than just its kaleidoscopic aesthetic, as the device includes smart features and predictive technology that adapts to the needs of one's hair. The smart styling tool boasts the ability to recognize the thickness of one's hair and a person's styling speed, so that the power of the device can be managed accordingly and one's hair can be better protected.
ghd's Festival Collection also includes a matching air hair dryer, which comes in an eye-catching tie-dye colorway.
Key Themes Behind This Trend
- Smart Styling Tools
- The trend of smart styling tools with predictive technology that adapt to the needs of one's hair presents disruptive innovation opportunities in the beauty industry.
- Limited-edition Collections
- The trend of limited-edition collections, such as ghd's Festival Collection, offers disruptive innovation opportunities in the hairstyling industry.
- Eye-catching Colors
- The trend of using vibrant and eye-catching colors in hairstyling tools, like ghd's tie-dye hair straighteners, presents disruptive innovation opportunities in the fashion and beauty industry.
Where This Applies
- Beauty
- The beauty industry is ripe for disruptive innovation with the introduction of smart styling tools that enhance hair styling experiences.
- Hairstyling
- The hairstyling industry can leverage limited-edition collections to create buzz and drive sales.
- Fashion
- The fashion industry can embrace the trend of using vibrant and eye-catching colors in hairstyling tools to create new product offerings and collaborations.
