The Fernet 1882 Commercial Promotes Calmness

By: Jamie Danielle Munro - Published: Jul 31, 2011 • References: & creativecriminals
This Fernet 1882 commercial takes the cake for odd ads. While two men sit blissfully on a hill sipping their spirits, a strange crowd performs a few bizarre stunts.

The commercial opens with a group of individuals tapping their feet anxiously. Suddenly, a large helicopter swoops down carrying an unknown object and the furious crowd lunges forward, attempting to eat this device but with little success. An object in the shape of a finger is also lowered, and the last shot shows the two men drinking Fernet 1882 while a calming tune plays in the background. Although strange, this commercial definitely receives points for originality.

Implications - With so many products saturating the market, businesses must try alternative campaigns to gain attention from consumers. Ads with an odd sense of humor will hook in viewers and help to sell a variety of products. Stats for Anxious Alcohol Ads Trending: Older & Chilly
Research: 926 clicks in 251 w
Interest: > 3 minutes
Concept: Fernet 1882
Related: 55 examples / 42 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: mimicking mirrored bottles, alcoholic circus campaigns, and irish-inspired alcohol branding.