Vanity Overkill Reaches Mortuaries

By: Going Like Sixty - Published:   Updated: Mar 24 2011 • References: msnbc.msn
The facelift business just got a boost from an unlikely place - funeral homes. More and more people are asking mortuaries to do more than fix hair and makeup. They are asking to look better in death than in life. Morticians have been asked to smooth lines, fix lips, even help sagging body parts for that one last big appearance.

Implications - It's no secret that the media emphasizes the importance of beauty, but it's funny how no one associates current beauty enhancements with death. In reality, everyone wants to leave the world looking great. As more people request non-traditional face enhancements for their deceased loved ones (or for themselves), more funeral homes will start offering the service of "facelifts" for the dead -- and the widespread belief that beauty is everything will live on. Stats for Facelifts for the Dead Trending: Older & Mild
Traction: 4,830 clicks in 363 w
Interest: 4 minutes
Concept: Facelifts For The Dead
Related: 30 examples / 23 photos
Segment: Neutral, 18-55
Comparison Set: 11 similar articles, including: designer coffins, fantasy coffins, and sleep in a coffin or a cage.