Czech Supermodel Eva Herzigova makes glasses look positively sexy in the May 2009 issue of Vogue Italia.
Eva was captured by Emma Summerton in sexy black and white with the focus being on the glasses.
Eva is styled in a retro style that fits the resurgence of the retro-chic glasses of the 60s and 70s.
Implications - Glasses may have a traditionally nerdy association, but when you frame them in a highly sexualized photo shoot, they can become extremely alluring. It may not be anything new to see a product's allure boosted in advertising by buxom bombshells, but doing it with a modicum of taste and decency remains a tried and trued method for brands to make products like frames decidedly more hip.
What's Driving This Trend
- Retro-chic Glasses
- The resurgence of retro-chic glasses presents an opportunity for brands to tap into a nostalgic aesthetic and attract a trendy audience.
- Sexualized Advertising
- Using sexualized imagery in advertising, such as featuring buxom bombshells, can help make products, like glasses, more alluring and appeal to a wider demographic.
- Framing Accessories
- By framing accessories, like glasses, as fashion-forward and stylish in photo shoots, brands can elevate their allure and position them as more than just functional items.
Who This Affects Most
- Eyewear
- The eyewear industry can leverage the trend of retro-chic glasses and develop stylish frames that cater to consumers seeking a fashionable, nostalgic look.
- Fashion
- The fashion industry can explore the use of sexualized advertising to promote accessories like glasses and appeal to a wider audience.
- Advertising
- The advertising industry can capitalize on the opportunity to frame accessories like glasses in photo shoots to enhance their desirability and create a strong brand image.
