Essgee, the bohemian fashion label launched by Sagrika Grover, recently announced its winter edit will now be available on Kiska Studios. According to Essgee, the vision behind the brand was "to create relatability between natural fabrics, comfortable clothing and the bohemian soul."
Essgee hopes its contemporary pieces help change the nation that "resort wear should only be worn as casual attire." The brand leverages luxurious fabrics like silk, linen, and cotton to create a luxury bohemian aesthetic. Bringing the newest Essgee collection to Kiska Studios was a perfect way for Kiska Studios to bring more South Asian artists and designers to the platform.
The entire Essgee winter collection is now available to purchase on Kiska Studios.
Image Credit: Essgee
Key Themes Behind This Trend
- Luxury Bohemian Fashion
- There is an opportunity for fashion brands to create contemporary, luxury bohemian pieces using natural fabrics like silk, linen, and cotton.
- Elevated Resort Wear
- There is an opportunity for fashion brands to create resort wear that is not limited to casual attire, but can be dressed up and worn to more formal events.
- Diversity in Fashion
- There is an opportunity for online retailers to feature more South Asian artists and designers, bringing more diversity to the fashion industry.
Where This Applies
- Fashion Industry
- There is an opportunity for the fashion industry to embrace luxury bohemian fashion and promote elevated resort wear.
- Online Retail Industry
- There is an opportunity for online retailers to feature more diverse artists and designers, bringing more diversity to the fashion industry.
- Textile Industry
- There is an opportunity for the textile industry to collaborate with fashion brands to create contemporary pieces using natural fabrics like silk, linen, and cotton.
