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Jewelry Designer Erica Weiner Collaborates with Perfumer D.S. & Durga

By: Tiana Reid - Published:   Updated: Aug 10 2011 • References: ericaweiner & nymag
Jewelry designer Erica Weiner has collaborated with perfumer D.S. & Durga to create a gunmetal-plated locket with two custom scented oils: 'Foxhunt' and 'Empress Jingu.'

Dating back to the 18th and 19th century, Erica Weiner is bringing back the Victorian "vinaigrette," which is a locket that allows salts or vinegar to drift out. Against your skin, the 'Perfume Locket Necklace' is warmed, causing the oil to heat up and unleash a beautiful fragrance.

Implications - Consumers in modern society are naturally attracted to items that feature a collaboration. Products that combine two names together appeal to those shoppers who want twice the creativity in their purchases.

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Concept: Erica Weiner
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Segment: Females, 12-35
Comparison Set: 32 similar articles, including: avian accessories, 80s glam jewelry, and fairytale lockets.