Honda's Green Marketing

By: lourdes sanchez bayas - Published: • References: directdaily.blogspot
Honda, in an attempt to show that it can go green, sent customers of its lawn and garden equipment, a letter that literally grows. Printed on a special paper that contains seeds, the text invites the readers to plant the letter(once they have read it I suppose), to help neutralize the carbon in the atmosphere. The seeds contained within the letter grow into flowers and both the envelop and the paper were 100% recycled, acid-free and environmentally-friendly. Kudos for Honda. I hope the company's interest in the environment is not just a publicity stunt and a passing trend. One can only hope. Stats for Letter Grows Into Flowers Trending: Older & Mild
Traction: 3,661 clicks in 403 w
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Concept: Letter Grows Into Flowers
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Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: airport service robots, weight-hauling smart scooters, and artwork-drawing campaigns.