Honda's Green Marketing
By: lourdes sanchez bayas - Published: Mar 7, 2008 • References: directdaily.blogspot
Honda, in an attempt to show that it can go green, sent customers of its lawn and garden equipment, a letter that literally grows. Printed on a special paper that contains seeds, the text invites the readers to plant the letter(once they have read it I suppose), to help neutralize the carbon in the atmosphere. The seeds contained within the letter grow into flowers and both the envelop and the paper were 100% recycled, acid-free and environmentally-friendly. Kudos for Honda. I hope the company's interest in the environment is not just a publicity stunt and a passing trend. One can only hope.