The Emporio Armani Spring Summer 2011 campaign by Mario Sorrenti looks great! Photographed in a secluded shadowy area, models Anna Selezneva and Simon Nessman look fierce for the camera. The images turned out absolutely amazing, especially with the superb lighting angles.

The Emporio Armani Spring Summer 2011 campaign is sultry, sexy and sweaty. The super-hot spread features a line of clothing as well as hip and chic accessories.

Implications - The way a business portrays the experience its products will provide has an impact on its success. Businesses need to ensure that they are leaving consumers with a positive experience that is associated with their products. Consumers will be more likely drawn to products through which pleasure and joy can be attained.