The Emporio Armani Spring Summer 2011 campaign is sultry, sexy and sweaty. The super-hot spread features a line of clothing as well as hip and chic accessories.
Implications - The way a business portrays the experience its products will provide has an impact on its success. Businesses need to ensure that they are leaving consumers with a positive experience that is associated with their products. Consumers will be more likely drawn to products through which pleasure and joy can be attained.