The Go Plate Wins Today's Cheese Award

By: Alex Covert - Dec 3, 2007   Updated: Apr 11 2011
References: thegoplate & trendhunter
The Go Plate is a plastic plate that rests on the user's beverage, allowing them to hold their food and drink in one hand while the other is free to do whatever hands do. The plate can accommodate bottles, cans, or cups. No more finding an out-of-the-way, flat spot for your frosty adult beverage.

Implications - Portability is a necessity in today's market, which is populated by portable consoles, cell phones, laptops and more mobile innovations. Thus, even companies not involved in the technology industry are being called to incorporate an element of mobility in their products. Consumers can appreciate this because in today's chaotic society, the average adult is always on the go.